Business Trademark Basics
Presented by Kirby Drake
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Course Description
Length: 1h 1min Published: 6/11/2025 
This course will cover all you need to know about trademarks for your business clients.Your clients hope that their investment in developing their brand results in: distinguishing the product from it's competitors; developing goodwill with consumers; and setting the consumers’ expectation of the quality/experience they’ll receive with the product. This course will also cover how to protect the investment in brand awareness and claiming trademark rights in the product name.
Learning Objectives
* Why trademarks can be valuable
* Understand how to define a trademark.
* Address why to register a trademark with the USPTO
* Walk through trademark process – search, file, and maintain
* Highlight where to get help with the trademark process at the USPTO
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Presented By:
Kirby Drake
Dallas, TX
214.367.6000
kirby@kirbydrakelaw.com
