All CLE Packages On Sale Now — Ends 6/12 (No Code Needed)
No Lame Names - Trademark Counseling for Creative Businesses
Presented by Kevin E. Houchin, Esq.
Watch This Course for Free!
New LexVid members can watch their 1st course for free. No credit card needed, just create an account and you'll receive your certificate immediately after watching your free course.
Already a member? Sign in
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Course Description
Length: 1h 1min Published: 6/3/2026 
This session, led by Kevin Houchen, a seasoned solo practitioner, delves into the nuances of trademark practice specifically for creative businesses. Unlike traditional statutory approaches, this course emphasizes the role of a lawyer as a counselor, helping clients navigate the complexities of trademark law with empathy and understanding. Participants will learn how to manage risks, understand client motivations, and effectively communicate the importance of trademark protection to clients who may lack foundational legal knowledge. The course also covers practical aspects of trademark applications and the significance of branding in establishing a trademark.
Learning Objectives
* Understand the unique needs and motivations of creative business clients in trademark practice.
* Learn to approach trademark counseling with empathy, focusing on client empowerment.
* Explore the practical aspects of trademark applications and common challenges.
* Gain insights into the intersection of branding, marketing, and trademark law.
* Recognize the limitations of traditional legal education in preparing creative professionals for trademark issues.
* Identify the characteristics of protectable trademarks versus generic or descriptive names.
* Understand the role of trademark law in protecting brand investment and consumer recognition.
Speaker Q&A
Get the Questions Started!
No questions have been submitted yet. Be the first person to ask a question.
Presented By:
Kevin E. Houchin, Esq.
Fort Collins, CO
1.970.231.2426
kevin.houchin@houchinlaw.com