Ethical Attorney Marketing: Ethical SEO and AI Essentials
Presented by Olha Bodnar
Watch This Course for Free!
New LexVid members can watch their 1st course for free. No credit card needed, just create an account and you'll receive your certificate immediately after watching your free course.
Already a member? Sign in
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Course Description
Length: 1h 19min Published: 5/28/2025 
This practical CLE guides solo practitioners and small-firm attorneys through ethical local search engine optimization and Google Business Profile optimization, all mapped to ABA Rules 7.1-7.3. You’ll also learn how emerging AI tools shape local results and how to use them without
crossing ethical lines.
Learning Objectives
* Learn how to maintain compliance with the ABA Model Rules of Professional Conduct in marketing (Rules 7.1-7.3)
* Understand the principles of local SEO and its ethical implications
* Learn how to create, optimize, and manage a Google Business Profile while adhering to ethical standards
* Explore ethical strategies for managing client reviews and ensuring compliance with legal advertising rules
* Gain insights into the ethical use of AI for content creation and AI-driven local search results
Speaker Q&A
Get the Questions Started!
No questions have been submitted yet. Be the first person to ask a question.
Presented By:
Olha Bodnar
San Diego, CA
olha@ethosleads.com
