AI & the Future of Legal Search
Presented by Jeff Howell
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Course Description
Length: 1h 1min Published: 8/27/2025 
In a world where clients are no longer just Googling, but prompting AI for legal advice, visibility is the new currency. This CLE program helps attorneys understand how tools like ChatGPT, Google SGE, Bing Copilot, and Perplexity are reshaping legal search and what your firm must do to stay competitive, compliant, and findable.
What You’ll Learn:
- How AI tools are replacing traditional Google searches for legal services
- Where AI platforms actually pull their data from and why your firm may not be showing up
- How to future-proof your visibility with structured profiles, schema, and reviews
- The risks of AI hallucinations, misattributions, and ethical landmines in digital content
- Actionable steps to increase trust and citation in AI-generated results
Learning Objectives
* Understand how AI is transforming how clients find legal services
* Identify key threats and opportunities AI poses to traditional legal visibility
* Learn actionable strategies to future-proof their digital presence and client acquisition pipelines
* Recognize ethical and regulatory considerations around AI-generated content and visibility optimization
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Presented By:
Jeff Howell
Dallas, TX
(949) 542-0501
jeff@lexwire.org
