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Visual Presentations in Trial
Presented by Ari Zahavi
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Course Description
Length: 1h 12min Published: 7/16/2026 
This course delves into the critical role of visual presentations in litigation, emphasizing their power to shape case outcomes by creating persuasive narratives. Ari Zahavi discusses how visuals help jurors and other stakeholders understand complex cases by reducing cognitive load and providing clear, memorable representations of facts. The course highlights the importance of strategic visual planning, framing, and maintaining language discipline to control the narrative and influence juror perceptions effectively.
Learning Objectives
* Visual presentations are essential for creating persuasive narratives in litigation.
* Effective visuals reduce cognitive load, aiding jurors in understanding complex cases.
* Strategic visual planning and framing are crucial for controlling the narrative.
* Maintaining language discipline ensures consistent messaging throughout the case.
* Visuals serve multiple audiences, including trial teams, mediators, and opposing counsel.
* The picture superiority effect highlights the importance of image-based anchors.
* Visuals should be designed to resolve confusion and support juror decision-making.
* Understanding cognitive load theory helps in creating effective trial graphics.
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Presented By:
Ari Zahavi
Irvine, CA
(949) 550-1100
Cases@CaliforniaTechnicalMedia.legal
