Attorney Advertising Issues

Presented by Cari Sheehan

(800 Ratings)

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Course Description

Length: 55min Published: 8/26/2024

This seminar will go through the practical and ethical aspects attorney advertising in relation to print ads, television, and social media. If your law firm's marketing platform does not include social media you may be missing out on a whole stream of untapped clientele. Do not fall behind the curve. Join to learn more about advertising.

Learning Objectives

* Understand the ethical rules of solicitation as it relates to attorney advertising

* Learn how to avoid ethical landmines in attorney advertising

* Get practical tips on effective and ethical advertising

Read the course transcript.

Speaker Q&A

Question

Does the recordkeeping requirement extend to me if I write for a third-party organization that publishes (say a Blog) to who knows what platforms, or a Webinar I deliver for a third party which I do not control), or I deliver a Live Speech at a convention whose third party conference facilitator records and manages any recordings made?

- JohnF

Answer

It those things meet the definition of advertisement in your jurisdiction then yes, the record keeping may apply. However, in common practice, no, it does not.

- Cari Sheehan

Question

Is a legal Blog about current legal developments an "advertisement". if no solicitation of business is made? Is a Webinar discussing legal developments an "advertisement" if no solicitation is made? Is a speech at a convention delivering substantive legal content but not begging business an "advertisement"?

- JohnF

Answer

It depends on the jurisdiction definition of advertisement. If the conduct, ad, blog, etc… is done partly or wholly for pecuniary gain then yes, it’s an advertisement. An overt, verbal or written, solicitation does not have to be made.

- Cari Sheehan