Trade Dress: Protecting the Look and Feel of Products, Packaging, and Places of Business

Trade dress is a key subset of trademark law that protects the packaging or shape of a product, and even a building itself. As a source identifier for a product or brand, trade dress rights can be a valuable asset for the owner. In this program, a panel of intellectual property attorneys dissect trade dress law. Viewers will learn what trade dress is, how rights are created, how to register trade dress, and how rights can be enforced against third parties. The panel will also give a number of valuable trade dress practice pointers.