Law Practice Marketing: Practical & Ethical Considerations
Presented by Cliff Ennico
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Course Description
Length: 2h 1min Published: 8/7/2020 
One of the great things about being a lawyer is that you don’t have to spend your life working for other people: you can always “hang out your shingle” and practice on your own. When you start your own law practice, you are an entrepreneur, and will face many of the same challenges entrepreneurs face when starting new businesses. Make no mistake: your success in a solo law practice will depend on how well – and how aggressively -- you market your practice and skills. Do it well, and you stand a good chance of success. Do it poorly, and sooner or later the phone stops ringing. In this fast-paced, entertaining presentation, you will learn the ethical do’s and don’ts for the most common ways lawyers market their practices. Among the topics covered are: O Choosing the Right “Practice Mix” and Client Base O The Five Pillars of Ethical Law Practice Marketing O Your Firm Name and Marketing Materials O Lawyer Advertising and Article 7 of the Model Rules of Professional Conduct O Ethical Issues in Public Speaking O Your Law Firm Website and Social Media O Lawyer Directories and LinkedIn® Profiles O Ethical Issues in Participating in Attorney Referral Networks
Learning Objectives
* Learn the ethical do's and don'ts in lawyer marketing
* Understand how to choose the right "practice mix"
* Learn the five pillars of ethical law practice marketing
Speaker Q&A
Question
Question about the address requirement - it's my personal home and I rent space as needed - I don't want to list my address for safety in Family Law - is that OK?
- MargaretK
Answer
I can certainly understand why you wouldn't want to list your home address publicly. There is an alternative: you can rent a private mailbox at your local UPS Store (www.theupsstore.com). It's similar to a PO box except that you get an actual street address, for example "123 Main Street # 456, Anytown, US 12345". You would use that address for all business purposes. Your local UPS Store also has great business services such as bulk shredding, and if you are traveling they will even forward to you mail addressed to your box. The costs are fairly reasonable -- as low as $10/month for the smallest size box -- and it will get you out of the house at least once a day to pick up your mail :-).
- Cliff Ennico
Presented By:
Cliff Ennico
Fairfield, Connecticut
(203) 254-1727
crennico@gmail.com
Featured Reviews
"This is probably the best ethics course I've ever taken. Entertaining and extremely informative. Loved it!!!! Sonya."
Sonya L
"This was awesome! Interesting, charismatic, informative and relevant. Thank you!"
Karin R
"this is one of the best courses i have seen - was thorough without being boring and very informative."
Cristina Y
"Excellent presentation and materials by an experienced, knowledgeable and practical instructor. "
Michael H
