Law Practice Marketing: Practical & Ethical Considerations

Presented by Cliff Ennico

(19,468 Ratings)

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Course Description

Length: 2h 1min Published: 8/7/2020

One of the great things about being a lawyer is that you don’t have to spend your life working for other people: you can always “hang out your shingle” and practice on your own. When you start your own law practice, you are an entrepreneur, and will face many of the same challenges entrepreneurs face when starting new businesses. Make no mistake: your success in a solo law practice will depend on how well – and how aggressively -- you market your practice and skills. Do it well, and you stand a good chance of success. Do it poorly, and sooner or later the phone stops ringing. In this fast-paced, entertaining presentation, you will learn the ethical do’s and don’ts for the most common ways lawyers market their practices. Among the topics covered are: O Choosing the Right “Practice Mix” and Client Base O The Five Pillars of Ethical Law Practice Marketing O Your Firm Name and Marketing Materials O Lawyer Advertising and Article 7 of the Model Rules of Professional Conduct O Ethical Issues in Public Speaking O Your Law Firm Website and Social Media O Lawyer Directories and LinkedIn® Profiles O Ethical Issues in Participating in Attorney Referral Networks

Learning Objectives

* Learn the ethical do's and don'ts in lawyer marketing

* Understand how to choose the right "practice mix"

* Learn the five pillars of ethical law practice marketing

Read the course transcript.

Speaker Q&A

Question

Question about the address requirement - it's my personal home and I rent space as needed - I don't want to list my address for safety in Family Law - is that OK?

- MargaretK

Answer

I can certainly understand why you wouldn't want to list your home address publicly. There is an alternative: you can rent a private mailbox at your local UPS Store (www.theupsstore.com). It's similar to a PO box except that you get an actual street address, for example "123 Main Street # 456, Anytown, US 12345". You would use that address for all business purposes. Your local UPS Store also has great business services such as bulk shredding, and if you are traveling they will even forward to you mail addressed to your box. The costs are fairly reasonable -- as low as $10/month for the smallest size box -- and it will get you out of the house at least once a day to pick up your mail :-).

- Cliff Ennico