Law Practice Marketing: Practical & Ethical Considerations

One of the great things about being a lawyer is that you don’t have to spend your life working for other people: you can always “hang out your shingle” and practice on your own. When you start your own law practice, you are an entrepreneur, and will face many of the same challenges entrepreneurs face when starting new businesses. Make no mistake: your success in a solo law practice will depend on how well – and how aggressively -- you market your practice and skills. Do it well, and you stand a good chance of success. Do it poorly, and sooner or later the phone stops ringing. In this fast-paced, entertaining presentation, you will learn the ethical do’s and don’ts for the most common ways lawyers market their practices. Among the topics covered are: O Choosing the Right “Practice Mix” and Client Base O The Five Pillars of Ethical Law Practice Marketing O Your Firm Name and Marketing Materials O Lawyer Advertising and Article 7 of the Model Rules of Professional Conduct O Ethical Issues in Public Speaking O Your Law Firm Website and Social Media O Lawyer Directories and LinkedIn® Profiles O Ethical Issues in Participating in Attorney Referral Networks