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Law Practice Marketing: Practical & Ethical Considerations

Presented by Cliff Ennico

(18,493 Ratings)

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Course Description

Length: 2h 1min    Published: 8/7/2020    
One of the great things about being a lawyer is that you don’t have to spend your life working for other people: you can always “hang out your shingle” and practice on your own. When you start your own law practice, you are an entrepreneur, and will face many of the same challenges entrepreneurs face when starting new businesses. Make no mistake: your success in a solo law practice will depend on how well – and how aggressively -- you market your practice and skills. Do it well, and you stand a good chance of success. Do it poorly, and sooner or later the phone stops ringing. In this fast-paced, entertaining presentation, you will learn the ethical do’s and don’ts for the most common ways lawyers market their practices. Among the topics covered are: O Choosing the Right “Practice Mix” and Client Base O The Five Pillars of Ethical Law Practice Marketing O Your Firm Name and Marketing Materials O Lawyer Advertising and Article 7 of the Model Rules of Professional Conduct O Ethical Issues in Public Speaking O Your Law Firm Website and Social Media O Lawyer Directories and LinkedIn® Profiles O Ethical Issues in Participating in Attorney Referral Networks
Learning Objectives
* Learn the ethical do's and don'ts in lawyer marketing
* Understand how to choose the right "practice mix"
* Learn the five pillars of ethical law practice marketing

Speaker Q&A

Presented By:

Cliff Ennico

Fairfield, Connecticut

(203) 254-1727

Featured Reviews

"This was awesome! Interesting, charismatic, informative and relevant. Thank you!"

   Karin R

"This is probably the best ethics course I've ever taken. Entertaining and extremely informative. Loved it!!!! Sonya."

   Sonya L

"Excellent presentation and materials by an experienced, knowledgeable and practical instructor. "

   Michael H

"Very clear, Straightforward, enjoyable to listen to, great lecture "

   Olesya K